… and We Love Bank Marketing

We know what you’re up against as a bank marketer today. With all the changes happening in the world right now, you need a way to communicate and connect like never before. Your marketing strategy must include consistent content creation, authentic messaging, and a number of other creative components to grow your market share and connect with your customers. 

We’re here to provide you with guidance, inspiration, and creative support. Reach out today for a free consultation, and we promise…you’ll feel the love. 

We love community banks, like yours. Your purpose is to serve the community and your mission is to build valuable, lasting relationships. The personal attention you give to your customers is the reason they enjoy banking with you. Your marketing should reflect your bank’s mission and value but that’s becoming more challenging as the way people do business is changing rapidly. How are you communicating your brand to your customers? Do they see the changes you are making that will make their lives easier?

At The Twiggs Group, our talented group of modern and bold marketers can help you develop a plan to reach new and existing customers in an authentic way, showcasing what it is that makes your bank so special. Whether it’s a rebrand, a new B2B strategy, a seasonal campaign, or a social media calendar, TTG can help. 

Why TTG

 Modern Marketing | Bold Branding

 

Delight your customers. – Warren Buffett

Allyson Twiggs Dyer delights her customers by teaching them how to utilize marketing to benefit their brand and business. At her full-range modern marketing firm, The Twiggs Group, Allyson will help you develop and implement strategic, sustainable approaches that promote your bank services and maximize your marketing plans.

So, why The Twiggs Group, you ask? Because our work is fresh, cost-effective, and fast.

While Allyson is the principal member of TTG, she surrounds herself with fiercely talented freelancers. She contracts the perfect creative professional to pair with your bank specifically, igniting a firestorm of marketing magic for every project. This allows TTG to affordably provide a complete spectrum of project management services, including full-range marketing, bank branding, social media, and graphic design. As a TTG client, you will see the major value in Allyson’s ability to bring the best designers, artists, and wordsmiths to the table to build a team that gets the results you want.

Count On Our Work

We’re really good at this marketing stuff. We have the tools and talent to develop and execute a strong marketing plan that will elevate your brand.

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Marketing

Just like your customer service, your marketing must be thorough, purposeful, and personal. Your marketing is what communicates who you are and what you have to offer to your customers. That’s why it’s important that your brand, services, and values are consistently communicated across all of your platforms. TTG will customize a plan, specific to your bank, that engages your target clientele while cultivating content and building your brand. Through exciting product launches or navigating your messaging during a global pandemic, we’ll help you connect authentically with your customers.

We can help with:

  • Comprehensive print and digital marketing plans
  • B2B and B2C strategy
  • New product launches, e.g. conversions and digital banking
  • Email marketing strategy and campaigns
  • Public relations and crisis communications
  • Project and campaign management
  • Press releases
  • Website and blog development and copy

Graphic Design

First impressions matter… and good first impressions are driven by great graphic design. Designers at TTG can create a custom visual identity suite — unique to your bank — that communicates your mission, goals, values, and authenticity. From brand logo development to seasonal campaign design to complete digital overhauls, we have the experience and creativity to create a visual brand that is uniquely yours.

We can help with:

      • Identity design
      • Campaign design
      • Web page update and refresh
      • Digital and print advertising
      • Brand collateral, including product brochures and magazines
      • Billboard design

Branding

Bold branding is critical to standing out from your competition in today’s vast digital marketplace. We’ll help you maximize your marketing, social media, and graphic design to capture the essence of what is unique about your banking experience. Our branding experts will help you establish your tone, guide you through a rebrand, or develop and launch your website. With your vision guiding us, our team has the creative moxie to present your bank boldly to the world.

We can help with:

  • New product or service branding
  • Rebranding
  • Positioning
  • Establishing credibility
  • Logo development
  • Digital strategy
  • Content creation
  • Brand tone and messaging
  • Develop brand guidelines

Social Media

Love it or hate it, social media is one of the fastest and most effective ways to target and engage potential customers. But without a solid plan, it’s easy to get frustrated and sidetracked by the various social platforms (and hashtags!). Instead of wasting your valuable time trying to figure it all out, we will build a step-by-step plan to create a strong social media presence and train you on how to manage multiple platforms. An intentional social media plan can effectively showcase your brand, cultivate existing relationships, and drive new customers to bank with you. 

We can help with:

  • Multi-platform strategy, including Facebook, Instagram, LinkedIn, and Twitter
  • Establishing your bank’s presence on various platforms
  • Social media training
  • Developing a social calendar
  • Consistent messaging
  • Content Creation
  • Designing social media graphics
  • Social audits

    We Love Our Clients

    I’ve worked with Allyson since 2014, and wouldn’t be where I am today without her. We have a true partnership that has brought continued value to my role as Chief Administrative Officer of Grand Savings Bank and was essential in the creation and development of my blog, the Girl Banker. Our business model evolves around the idea that “People Bank with People”. To me, relationships are everything and the agency/client relationship I have with The Twiggs Group has taken our bank marketing and my own personal brand to the next level.

    Natalie Bartholomew

    Chief Administrative Officer | VP, Grand Savings Bank

    The Twiggs Group does a fabulous and thorough job helping our marketing team with small and large projects, including department restructuring, social media consulting, and community promotional campaigns. Allyson brings years of valuable industry experience to the table to make marketing projects innovative and efficient. With a creative and tech-savvy approach, their expertise brings any venture to the next level.

    Rachael Schwartz Potter

    Marketing Director, Farmers Bank & Trust

    We initially began working with Allyson to design a celebratory campaign for our organization’s 70th anniversary, and shortly after its launch COVID-19 hit. Allyson was an incredible resource of creativity, compassion and inspiration as we nimbly transitioned into an entirely new campaign that is helping us meet our constituents where they are amid today’s circumstances. We love the work we’re doing now, and have her to thank for that!

    Josie Bunch

    Director of Marketing, Graduate School of Banking Colorado

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